About the Research Centre

About the Research Centre

About the Research Centre


The high academic level of the Hospitality Research Centre at Hotelschool The Hague gives me confidence. I see great potential and I look forward to the next steps we will take in providing insights to our students and to the industry.

- Jeroen Oskam

On this website you can find information about our hospitality research projects, publications, innovations and industry collaborations. We invite you to regularly visit Hospitality Research and freely use the information, tools, and reports that we provide.

If you have any questions, comments or suggestions, please do not hesitate to contact us via research@hotelschool.nl


Who we are


Jeroen Oskam, Director Research Centre
In this role as Director of the Research Centre, Jeroen Oskam is responsible for the further advancement of research at Hotelschool The Hague. Hotelschool The Hague’s ambition is to bridge the gap between what is being researched in the academic world and how hotel companies, -professionals and students can benefit from these insights. Jeroen has many years of experience in hotel management as well as research. He worked as Director of MBA Hotel and Tourism Management at Hotelschool Maastricht and he continued his way to Spain, where he established Zaragoza Hotel Management School. In recent years Jeroen had set up the European Tourism Futures Institute for Stenden University. He was part of the Management Team of CELTH (Centre of Expertise Leisure, Tourism and hosptality), a collaboration between NHTV Breda, Hogeschool Zeeland and Stenden. He is also a lecturer at the EADA Business School in Barcelona.


Anna de Visser-Amundson, Research Fellow in Consumer Choice Behaviour
Anna de Visser-Amundson obtained her Bachelor's Degree in Switzerland and her Masters Degree in Marketing from the VU University in the Netherlands. Before embarking on an academic career, Mrs. De Visser-Amundson held management positions in both multinational hotel companies and in independent operators in France, United States, Ireland and the Dutch Caribbean. Triggered by the motivation, self confidence and eagerness to learn of many of her Hotelschool interns during her time as Sales and Marketing Director, Mrs De Visser-Amundson was delighted to accept a position as Senior Marketing Lecturer at the Hotelschool The Hague when she relocated with her family to the Netherlands in 2008. In summer of 2013, she became a Research Fellow in the research group Strategic Pricing & Revenue Management.

Karoline Wiegerink, Professor of City Hospitality & City Marketing
Karoline Wiegerink holds the Municipality of The Hague Chair in City Hospitality and City Marketing at Hotelschool The Hague. During her professional career she has always combined academic and practical work. As an economist and marketer she gained special experience in the field of live communication and event marketing. During several years in the late nineties she was a director at Erasmus Centre of Event Marketing (ECBM) and a lecturer at Erasmus University in Rotterdam. There she received her Ph.D. degree in Business Economics with a thesis about professional trade show visitors. Between 2007 and 2009 she worked as a part-time assistant professor at Nyenrode Business University, where she was responsible for the research programme of the Chair Event Marketing & Communication.

Jan Huizing, Research Fellow in City Hospitality & City Marketing
Jan Huizing is a Senior Lecturer in Strategy Management & Marketing and a Research Fellow at Hotelschool The Hague. He received his Masters degree in Business Administration from Rijksuniversiteit Groningen (NL).  He has taken an active role in the development and implementation of the new curriculum; and in Hotelschool’s strategy development process. Before joining Hotelschool The Hague Mr Huizing held senior marketing and management positions in leading service and knowledge companies. He was a Project manager at Foundation JCI Water Toolkit and a Manager Expertise Centre at ADP Nederland BV. As a marketing coordinator at ANWB (a leading provider of services in the areas of recreation, tourism and mobility) he helped the company to move towards a stronger commercial and customer-centred business orientation. 

Andriew Lim, Professor of Technopreneurship and Innovation in Hospitality
Having diverse background and experience, Andriew Lim has multi-disciplinary interest with diverse approach as well. Recently he has been focusing on the technology and entrepreneurship as his research areas. Born and raised in Jakarta, his international perspective has always been influencing his interest as well. Two main passions of him are technology and F&Bs, in particular innovative menus combining international approach as well being served in a sophisticated way.   

Angelique Lombarts, Professor of Hospitality, Happiness and Care
Dr. Angelique Lombarts is appointed Professor of Hospitality, Happiness and Care. Her research at Hotelschool The Hague will be focused on the current social development from experience economy to a new economy, where the importance of relationships and added value are essential. The organisations Dr. Lombarts cooperates with, are mainly non-profit and public organisations that need a mind shift to become successful (again). The research will focus primarily on organisations in the healthcare sector.

Larissa Koupriouchina, Research Fellow in Pricing and Revenue Management
Larissa Koupriouchina MSc is a Senior Lecturer in Revenue Management and Research fellow at Hotelschool The Hague. She holds a MSc in Hospitality Management from Erasmus University, a MA Degree in Business Controlling from Politecnico di Torino, and a BSc in Economics from Novosibirsk State Academy of Management. Prior to joining Hotelschool The Hague, she worked as a project manager and professional in several disciplines at Deloitte & Touche, Protiviti and TNT. As a consultant she worked in technology risk domain and data mining, creating innovative approaches and procedures for automating some audit activities, and developed approaches to profit recovery analysis and training staff on related methodology and techniques.

Arjan van Rheede, Senior Research Fellow in Research Methodology
Dr. Arjan van Rheede is Senior Research Fellow and Senior Lecturer in Research Methodology at Hotelschool The Hague. He works on labour market and HRM-related issues in the hospitality industry and is currently starting up research on Corporate Social Responsibility & Sustainability. He gained his Ph.D. from the Faculty of Management & Organization Groningen University with research on the appropriation of innovations in the work system. Previously, he worked as a researcher at IOWO, an independent educational consultancy affiliated to the Radboud Univerity on strategies used in environmental education. At The Nijmegen School of Management at Radboud University he conducted research on strategies on the environmental movement and their effectiveness. He did his M.Sc. at Radboud University at the Nijmegen School of Management on Environmental Policy.

Annemieke de Korte
Mrs de Korte has worked as a product manager for PTT Post, as a Business Analist and later on as a future researcher for KPN Research. She has done consultancy work at TNO Information and Communication Technology.  At this moment, Mrs de Korte is working as a freelancer at Ventura Quest, where she is active in trend analyses, vision and strategy tactics and creating creative workshops and interactive sessions. She also works at Hotelschool The Hague as a Lecturer in Strategic Management, where she teaches, and coaches in courses: Trends & Future of Hospitality, Strategy Development, Business Model Innovation, and LYCAR.

Anemoon Schepel, Lecturer in Information & Communication Management
Anemoon is the Course Coordinator of several courses in the first year on Hotel Concepts and in the final year on Managing Sales & Distribution and Culturally Diverse Staff. She also is Study Tutor, Practical and Management Placement Tutor and Coach Final Projects. Anemoon teaches classes on Hotel Operations, Information Management, Efficiency in Business Processes, Information Technology and Hospitality Management. She currently specialises herself in Education with her Master studies.

Edgar Keehnen, Lecturer in Marketing
Edgar Keehnen earned his M.B.A. at Erasmus University in Rotterdam, The Netherlands, after studies at Nyenrode Business University, and the University of Michigan. In 2000 he founded AgeWise, an agency for concept development, research, consultancy and advertising for the mature consumer. Keehnen is currently a lecturer Strategy, Marketing, and Innovation at Hotelschool The Hague.

Aagje Engel, CPA
Lecturer in Finance at Hotelschool The Hague

About Hospitality Research

In 1929, the founders of Hotelschool The Hague envisioned an organisation, fully dedicated to hospitality education, which would make a fundamental contribution to the advancement and excellence of hospitality management. Today, Hotelschool The Hague’s mission has expanded to include the pursuit of high quality and interdisciplinary research that is of significance to international hospitality management practice, hospitality management education, and academia.

In 2010 Hotelschool The Hague has founded a university-wide Hospitality Research Centre. This centre encourages interdisciplinary research with a strong practice-oriented focus, and (inter)national collaborative dimensions. Hospitality Research is anticipated to become a major driver of the integration of programmed research, innovations in industry practice, and the educational programme.

To create a world-class knowledge exchange community where hospitality research, practice and education interact to put new knowledge discovery into practice for the benefit of the advancement, innovation, and excellence of the international hospitality profession, its products, services and education.

We conduct research with the goal to discover, exchange, apply and disseminate knowledge at the highest academic level that meets the needs of the international hospitality business, research and educational community. We strive to be recognised as one of the top European hospitality management research centres by 2015. This reputation will be based on our capability to timely address key emergent industry challenges, to overcome research barriers that prevent industry collaboration with academia, and to translate research findings into significant prescriptive action for hospitality management practice. We will seek close and international co-operation with the international hospitality industry, and academia in the field of international hospitality management research. We will be committed to forging strong links with professional associations, societies, organisations, and educational councils concerned with hospitality management practice.

Hospitality Research is developing a strong research competence in three areas: 

  • Personality, attitude and behaviour of hospitality professionals
  • Pricing and revenue management decision-making
  • Guest experiences, the hospitalities of cities, and city marketing

These competences form the core of the research profile of Hotelschool The Hague, and aim to strengthen the hotel school's long-term success to deliver business graduates who are known worldwide for their representative and hospitable personality, their entrepreneurial and commercial attitude, and for their excellent people management skills.

Read our Brochure: 

Hospitality Industry Partners

Long-lasting partnerships are key to the success of Hospitality Research. Individuals and corporations who are interested to become affiliated to the Hospitality Research Centre are kindly requested to contact research@hotelschool.nl for more details.

Research Partners

  • IDeaS Revenue Solutions
  • Smith Travel Research (STR)
  • TravelCLICK
  • City of The Hague

Industry Collaboration & Partnerships
Through our hospitality partnerships we aim to (1) improve knowledge transfer and exchange between Hotelschool The Hague and the international hospitality industry; (2) translate research results into industry knowledge utilisation and valorisation; and (3) develop 'best practices' on knowledge circulation and application.

If you are working in one of the following industry sectors, we are very interested to get in touch with you, as we specialise in these hospitality related sectors:

  • Lodging
  • Food services and drinking places
  • Entertainment and recreation
  • Travel service providers
  • Assembly and event management

Hospitality Research is especially strong in the areas (1) hospitality personality, attitude and behaviour; (2) leadership and human resource development; (3) pricing and revenue management decision-making; and (4) city hospitality & city marketing. In addition, we have auxiliary expertise in the area of sustainability, nutrition & food marketing, career development, and entertainment & recreation.


Hotelschool The Hague's Hospitality Research Centre receives industry and academic recognition from around the world which it proudly presents:

Our Students

  • The research paper of Bachelors student Ms Kimberley Kappler-Dunaier was selected for presentation at the National Student Research Conference 2013. She was supervised by Dr. Dekker and students of all Dutch universities and universities of applied science competed in this competition. Out of 160 papers, based on Bachelors theses, only two papers came from Universities of Applied Science and 32 papers from the Dutch universities.
  • Mr Kris Nenchev, Bachelors student of Hotelschool The Hague who worked as a research assistant in the Hospitality Research Centre and for the Board of Directors - now working as a Revenue Manager at Marriott Head-Office, received the Best Student Assistant and Highest Achieving Student Award from the Institute of Hospitality in London, 2012.
  • Ms Jannika Spremberg, a Bachelors student of Hotelschool The Hague who was supervised by Drs. Koupriouchina, won the National Hotel Schools' Thesis Award 2012. 

Awards & Commendations

  • Dr. Van der Rest wins the Conference Best Paper Award at the 2012 Annual ICHRIE Summer Conference.
  • Drs. Jenny Sok's paper (with Dr. Debbie Tromp and Dr. Rob Blomme) has been chosen as an Outstanding Author Contribution Award Winner at the Emerald Literati Network 2012 Awards for Excellence. The award committee commended her paper being one of the most impressive pieces of work they have seen throughout 2011.
  • Dr. Tromp, Dr. Van Rheede, and Dr. Blomme win Silver Award for best paperat the I-CHLAR 2011 conference.
  • Dr. Van den Broek-Chavez, Dr. Van der Rest, and Dr. Wiegerink receive the highest commendation for their paper at the EuroCHRIE 2010 conference.


  • The Municipality of The Hague continues to support the Chair in City Hospitality for the period of 2 years, in sum € 66,000.00 starting from 2014.
  • Drs. Koupriouchina receives a national doctoral research grant of € 132,300.00 from The Netherlands Organisation for Scientific Research (NWO), in 2013.
  • Dr. Dekker receives a national research grant of € 299,835.00 from the ministry of Education, Culture and Science (OCW), via NWO/SIA-RAAK MKB, in 2013.
  • Drs. Arenoe and Dr. Van der Rest receive a European grant of € 46,505.50 from the European Commission Education and Culture DG.
  • Dr. Van der Rest receives a national research grant of € 300,000.00 from the ministry of Education, Culture and Science (OCW), via NWO/SIA-RAAK International, in 2012.
  • Dr. Wiegerink obtains an EU-grant of € 37,160.84 from the European Commission Enterprise and Industry Directorate General, as part of a collaborative research project with MCI Management Centre Innsbruck, Austria, in 2011.
  • The Municipality of The Hague endows a Chair in City Hospitality & City Marketing for the period of 4 years, in sum € 400,000.00 starting from 2010.

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