About the Research Centre
The high academic level of the Research Centre at Hotelschool The Hague gives me confidence. I see great potential and I look forward to the next steps we will take in providing insights to our students and to the industry.
- Jeroen Oskam
On this website you can find information about our hospitality research projects, publications, innovations and industry collaborations. We invite you to regularly visit our Centre and freely use the information, tools, and reports that we provide.
If you have any questions, comments or suggestions, please do not hesitate to contact us via firstname.lastname@example.org
About the Research Centre
In 1929, the founders of Hotelschool The Hague envisioned an organisation, fully dedicated to hospitality education, which would make a fundamental contribution to the advancement and excellence of hospitality management. Today, Hotelschool The Hague’s mission has expanded to include the pursuit of high quality and interdisciplinary research that is of significance to international hospitality management practice, hospitality management education, and academia.
In 2010 Hotelschool The Hague has founded a university-wide Research Centre. This centre encourages interdisciplinary research with a strong practice-oriented focus, and (inter)national collaborative dimensions. The Research Centre of the hotel school is anticipated to become a major driver of the integration of programmed research, innovations in industry practice, and the educational programme.
To create a world-class knowledge exchange community where hospitality research, practice and education interact to put new knowledge discovery into practice for the benefit of the advancement, innovation, and excellence of the international hospitality profession, its products, services and education.
We conduct research with the goal to discover, exchange, apply and disseminate knowledge at the highest academic level that meets the needs of the international hospitality business, research and educational community. We strive to be recognised as one of the top European hospitality management research centres by 2015. This reputation will be based on our capability to timely address key emergent industry challenges, to overcome research barriers that prevent industry collaboration with academia, and to translate research findings into significant prescriptive action for hospitality management practice. We will seek close and international co-operation with the international hospitality industry, and academia in the field of international hospitality management research. We will be committed to forging strong links with professional associations, societies, organisations, and educational councils concerned with hospitality management practice.
The Centre is developing a strong research competence in three areas:
- Personality, attitude and behaviour of hospitality professionals
- Pricing and revenue management decision-making
- Guest experiences, the hospitalities of cities, and city marketing
These competences form the core of the research profile of Hotelschool The Hague, and aim to strengthen the hotel school's long-term success to deliver business graduates who are known worldwide for their representative and hospitable personality, their entrepreneurial and commercial attitude, and for their excellent people management skills.
Our Research Team
Hotelschool The Hague Research Centre has a highly qualified research faculty, all experts in their fields, with academic links to leading business schools in USA, Asia and Europe. Our researchers are working on individual and joint projects with other research institutions and with the industry.
Professor of Hospitality, Personality & Behaviour
Dr. Daphne Dekker is the chair of Hospitality, Personality and Behaviour. After her Master’s degree in Organisational and Social Psychology at Utrecht University, she received her PhD on team behaviours at the Management faculty of the Technical University of Eindhoven. Before working for the Hotelschool The Hague, Daphne was a faculty member of the Psychology department and the Management Department of the Radboud University. Since September 2012, Daphne is also principle lecturer in HRM subjects and Research Methods.
Hospitality Personality and Behaviour is a field in which the world of psychology and hospitality comes together. Research Questions that are addressed within the chair for example include: “Is hospitableness something that can be trained? What is the best way to train or coach people to be hospitable? Is hospitableness a part of someone’s personality?” Recently, Daphne has contributed to The Routledge Handbook of Hospitality Management. Moreover, she is actively involved in designing courses for the new Master’s programme at HTH.
From March 2015 Jeroen Oskam is appointed as the Director of the Research Centre. In this role he is responsible for the further advancement of research at Hotelschool The Hague. Hotelschool The Hague’s ambition is to bridge the gap between what is being researched in the academic world and how hotel companies, -professionals and students can benefit from these insights. In addition, the Research Centre will concentrate on a small number of lines of research, key strategic issues within the hospitality sector for the next five years. Hotelschool The Hague will conduct research on these lines on an international level.
Jeroen has many years of experience in hotel management as well as research. He worked as Director of MBA Hotel and Tourism Management at Hotelschool Maastricht and he continued his way to Spain, where he established Zaragoza Hotel Management School. In recent years Jeroen had set up the European Tourism Futures Institute for Stenden University. He was part of the Management Team of CELTH (Centre of Expertise Leisure, Tourism and hosptality), a collaboration between NHTV Breda, Hogeschool Zeeland and Stenden. He is also a lecturer at the EADA Business School in Barcelona.
Jeroen: "The high academic level of the Research Centre at Hotelschool The Hague gives me confidence. I see great potential and I look forward to the next steps we will take in providing insights to our students and to the industry. "
Professor of City Hospitality & City Marketing
Karoline Wiegerink holds the Municipality of The Hague Chair in City Hospitality and City Marketing at Hotelschool The Hague. During her professional career she has always combined academic and practical work. As an economist and marketer she gained special experience in the field of live communication and event marketing. During several years in the late nineties she was a director at Erasmus Centre of Event Marketing (ECBM) and a lecturer at Erasmus University in Rotterdam. There she received her Ph.D. degree in Business Economics with a thesis about professional trade show visitors. Between 2007 and 2009 she worked as a part-time assistant professor at Nyenrode Business University, where she was responsible for the research programme of the Chair Event Marketing & Communication.
Until very recently she combined her work at the hotel school with an associate partnership at Holland Consulting Group (HCG) in Amsterdam, where she was a consultant in the field of marketing management, business planning & implementation, and various marketing accountability topics for companies in fields including the professional service industry, the communication industry and the hospitality sector. After having left HCG she has carried out consultancy and training activities at a freelance basis for HTH Training & Consultancy, among others she was responsible for the design and accreditation of thenew Master Hospitality Management of the hotel school, to be started in February 2014.
Senior Research Fellow in Sustainability
Dr. Arjan van Rheede is Senior Research Fellow and Senior Lecturer in Research Methodology at Hotelschool The Hague. He works on labour market and HRM-related issues in the hospitality industry and is currently starting up research on Corporate Social Responsibility & Sustainability. He gained his Ph.D. from the Faculty of Management & Organization Groningen University with research on the appropriation of innovations in the work system. Previously, he worked as a researcher at IOWO, an independent educational consultancy affiliated to the Radboud Univerity on strategies used in environmental education. At The Nijmegen School of Management at Radboud University he conducted research on strategies on the environmental movement and their effectiveness. He did his M.Sc. at Radboud University at the Nijmegen School of Management on Environmental Policy.
Dr. Rheede's main interests of study include sustainability, organisation learning, and organisational change. He prefers using both quantitative and qualitative methods.
Senior Research Fellow in Hospitality Personality & Behaviour
Debbie Tromp is a senior research fellow in the Chair Hospitality, Personality and Behaviour. After she obtained her Master’s degree in Research Methodology in Psychology at Leiden University, she worked as a researcher at the department Health Psychology and the department Educational Studies of that same university. Debbie received her PhD on Medical Psychology at the University Medical Center Utrecht. Since 2004 Debbie works as a lecturer in Research at Hotelschool The Hague. From 2006 till 2011 she worked as senior researcher in the Chair HRM in Hospitality conducting research into psychological contracts, work stress, work-family balance, leadership and its relation to organizational commitment and turnover.
She has published and presented her research in international hospitality journals and conferences. Since 2010 she works at HTH as a (senior) Birkman consultant, coaching students in self-insight, self-management, social awareness and career choice. Her academic research relates to the Birkman Method: “What is the personality profile of a hospitable student, a successful student, a successful hospitality manager? What are the personality requirements from the hospitality industry for their new to hire managers/leaders? What are the personal and organizational effects of an appropriate or inappropriate person-environment fit?” Next to her education and research activities, is Debbie actively involved in designing courses for the new Master’s programme.
Research Fellow in City Hospitality & City Marketing
Jan Huizing is a Senior Lecturer in Strategy Management & Marketing and a Research Fellow at Hotelschool The Hague. He received his Masters degree in Business Administration from Rijksuniversiteit Groningen (NL). He has taken an active role in the development and implementation of the new curriculum; and in Hotelschool’s strategy development process. With a team of students he initiated Hotelschool’s first SlowFood conference ever. Before joining Hotelschool The Hague Mr. Huizing held senior marketing and management positions in leading service and knowledge companies. He was a Project manager at Foundation JCI Water Toolkit and a Manager Expertise Centre at ADP Nederland BV.
As a marketing coordinator at ANWB (a leading provider of services in the areas of recreation, tourism and mobility) he helped the company to move towards a stronger commercial and customer-centred business orientation. His motivation is to create a dialogue and valuable interaction with customers and other stakeholders. Mr Huizing is honorary member of Junior Chamber International, a leading global network of young professionals and active citizens. His research interest includes strategic management, change processes, marketing, service design, city hospitality and customer journey experience.
Research Fellow in Pricing and Revenue Management
Larissa Koupriouchina MSc is a Senior Lecturer in Revenue Management and Research fellow at Hotelschool The Hague. She holds a MSc in Hospitality Management from Erasmus University, a MA Degree in Business Controlling from Politecnico di Torino, and a BSc in Economics from Novosibirsk State Academy of Management. Prior to joining Hotelschool The Hague, she worked as a project manager and professional in several disciplines at Deloitte & Touche, Protiviti and TNT. As a consultant she worked in technology risk domain and data mining, creating innovative approaches and procedures for automating some audit activities, and developed approaches to profit recovery analysis and training staff on related methodology and techniques.
Research Fellow in Pricing and Revenue Management
She specialises in hospitality operations and has extensive working experience in Food & Beverage management. Ms. Jooste is a hospitality educator by training with vast teaching experience in financial, cost and managerial accounting. Her research focuses on revenue management, in particular the interaction with performance measurement and finance. She is a past recipient of the DELTA scholarship and holds a MA in International Hospitality Management from Stenden and London Metropolitan Universities and a B.Tech degree in Hotel Management from the Central University of Technology Free State South Africa.
Professor of Future Hospitalities & Trendwatching
Carl Rohde is the chair of Future Hospitalities research. He studied cultural sociology at Rotterdam and Tilburg University, where he received his Masters Degree. His Ph.D. was obtained from Utrecht University. Carl Rohde is one of the leading futurologists/trendwatchers in Europe. He was a professor at Fontys Universities, Eindhoven and at the Hotel Management School Maastricht. In 2010, Carl received the Dutch award 'Trendwatcher of the Year'. In 2011, he was the winner of the Dutch 'Professor of the Year' award. Last year, the City of Shanghai endowed a chair in Trendwatching & Innovation in China, at the Shanghai Institute of Technology, a first professorship in its kind held by Dr. Rohde. Carl Rohde leads www.scienceofthetime.com, a reputed network of (academic) trendwatchers and market researchers worldwide. His mission is to explore the future of hospitalities: in a globalized world competition is more fierce than ever before. This certainly goes for the international hospitality industry. New (online) players are entering the market. New target groups, especially from the Eastern hemispheres will become our guests. Other sectors – from retail to health – are realizing the importance of the core competence: developing and providing genuine hospitality experiences. In order to adapt to the changes and challenges, and reap successes from them, hospitality businesses and professionals must be more creative and innovate than ever before. Knowing what our future guests want and desire, understanding how the business dynamics of hospitality industry are evolving, assessing how to combine the global and the local optimally: these are leading topics of the chair of Future Hospitalities.
Research Fellow in Consumer Choice Behaviour
Anna de Visser-Amundson obtained her Bachelor's Degree in Switzerland and her Masters Degree in Marketing from the VU University in the Netherlands. Before embarking on an academic career, Mrs. De Visser-Amundson held management positions in both multinational hotel companies and in independent operators in France, United States, Ireland and the Dutch Caribbean. Triggered by the motivation, self confidence and eagerness to learn of many of her Hotelschool interns during her time as Sales and Marketing Director, Mrs. De Visser-Amundson was delighted to accept a position as Senior Marketing Lecturer at the Hotelschool The Hague when she relocated with her family to the Netherlands in 2008. In summer of 2013, she became a Research Fellow in the research group Strategic Pricing & Revenue Management. She finds great strength in being able to combine her commercial hospitality background with academic insights both when it comes to working with students but also in research. Understanding the challenges and the opportunities in running a hospitality business by 'having been there', gives her a perspective to the research that is difficult to apply if you have not experienced it yourself. Driven by her sales background to get "heads in beds", where understanding the consumer choice process is key to make the deal, Mrs. de Visser-Amundson is particularly interested in how hospitality companies can differentiate their offerings by means of customization, its effect on consumer choice, consumer experiences, perceived value and willingness to pay.
Research Associate in Hospitality Experience
Lysbeth Vink specializes in Guest Experience in the Hospitality Industry and has an extensive international working experience in Food & Beverage Management. She teaches Banquet and Event management, Innovation of new concepts and Gastronomy. Her research focuses on Guest Experience. Her previous research was on 'Getting to know the content of the "wow' factor, and on Dog friendliness as competitive strategy for hotels. Lysbeth Vink is a gradute of Glion Hospitaliy Mangement School (CH) and the Culinary Institute of America. She holds a BA of Saxion Hogeschool.
Research Associate in Hospitality Innovation
Jeroen Bosman is a senior lecturer in Business Model Innovation, New Concepts, Innovation in Hospitality and Concept Development at Hotelschool The Hague. Next to his work he is a trainer and visiting lecturer at Haaga Helia University (Finland), Cornell University, EHL Lausanne, Johan Cruyff Academy, Hogeschool Amsterdam, TIO, NHTV & Nyenrode Business University. Prior to this he worked as a manager and professional in various worldwide hospitality organisations such as Hilton, Golden Tulip and Best Western in a range of different disciplines. He holds a M.Sc. in Hospitality from the Erasmus University Rotterdam, and a BBA from Hotelschool The Hague. Currently, he is preparing for doctoral work on hospitality experiences in collaboration with international university and industry partners. His research interests include Consumer Behavior, Experience Design, Touchpoint Analysis, Concept Development and Business Model Innovation. Some of the questions he seeks to address focus on how companies are creating services & concepts, how customers are experiencing these services and can become more integrated in creating these concepts. He is a co writer of Future of Hospitality, Business Model You, BMG and The next Business Model, and is working closely together with reknowned Concept Developers to create and develop new concepts. In addition, he has carried out concept development, consultancy and training activities at a freelance basis for HPM Training & Consultancy and for several hospitality organizations, such as Hilton, NH Hotelles, Blooming and Moevenpick. Jeroen lectures on the Excellence Program/HEP about Creating New Business Models and Hospitality Experiences with NHTV, Stenden UNiversity, Saxion, Maastricht and KHN starting in February 2014.
Doctoral Research Fellow in Human Resource Management
Jenny Sok is a sociologist in the field of family and education (M.Sc, Rijksuniversiteit Groningen). She has worked as an independent researcher for 6 years, for several governments and organizations. In the year 2000 she started working as a research lecturer at Hotelschool The Hague, in 2013 she added Human Resource Management (Managing Change) to her portfolio. Ms. Sok is currently working on her PhD (Nyenrode Business Universiteit), which is covering a range of topics that are relevant for HRM in today’s hospitality industry. Her research interests include diversity, employability, the work-home interface, and organizational change. She is recipient of the Outstanding Author Contribution Award (Emerald Literati Network 2012 Awards for Excellence) which received the commendation "being one of the most impressive pieces of work seen throughout 2011". Ms. Sok publishes in academic papers and books, most recently in the International Journal of Hospitality Management and Advances in Hospitality and Leisure.
Doctoral Research Fellow in Educational Psychology
Wendy Smeets is a Lecurer in English as well as a member of the Education Committee at Hotelschool The Hague. Her background is mainly in teaching and teacher training. She has extensive experience teaching English for Academic Purposes and Business English in Higher Education as well as in the private sector both in the UK and overseas. She has worked mainly in the UK, Wales, Spain, Germany and Japan. Recently, she has been working on embedded writing programmes that combine academic and professional writing. Her research interests are the use of hybrid reading and writing tasks, the influence of epistemological beliefs, writing assessment, the assessment of writing support, peer tutoring and writing for publications. Wendy is working towards her PhD in Educational Psychology at the UB in Barcelona, Spain. Her role at the Write Now Centre for Excellence in Teaching and Learning at Liverpool Hope was to support the work of the CETL at Liverpool Hope University where she was the key contact person for the Faculty of Education. She was involved in the development of teaching materials, staff development initiatives such as task brief design, as well as in research and evaluation. One of the most recent research projects she is involved in is exploring the collaboration with departmental staff on the development and implementation of writing skills curriculum components. She is also taking part in a research project that explores the correlation between mandatory attendance, student and lecturer satisfaction and student attainment and study progress.
Research Associate in Hospitality & Cultural Diversity
Frans van den Broek Chávez is Senior Lecturer in Spanish & Cultural Diversity at Hotelschool The Hague. He holds a PhD in Humanities from the University of Amsterdam, a MA degree in Philosophy from the Complutense University of Madrid, and a BSc in Biology from the Universidad Peruana Cayetano Heredia. Prior to joining Hotelschool The Hague, he worked as an Assistant Professor of Philosopy of Science at the University of Amsterdam. Recipient of the highest commendation at EuroCHRIE 2010, Dr. Van den Broek Chávez has published in various journals including Revista de Estudios Literarios Espéculo, Claves, Revista de Libros, and more recently in Hospitality & Society. His main areas of interest are the study of hospitality and cultural diversity.
The Research Centre of the hotel school has an Advisory Board which is appointed to support the development of the Centre. Membership is by invitation only and is restricted to industry and academic experts who are internationally recognised as leaders in their field. Board members serve a term of 3 years.
Members of the Advisory Board (2012-2015):
Vice President, People Development and Staffing EAME, Starwood Hotels & Resorts Inc.
Programme Director, Imperial College London, Business School.
Hospitality Industry Partners
Long-lasting partnerships are key to the success of the Centre. Individuals and corporations who are interested to become affiliated to the Centre are kindly requested to contact email@example.com for more details.
- IDeaS Revenue Solutions
- Smith Travel Research (STR)
- City of The Hague
Industry Collaboration & Partnerships
Through our hospitality partnerships we aim to (1) improve knowledge transfer and exchange between Hotelschool The Hague and the international hospitality industry; (2) translate research results into industry knowledge utilisation and valorisation; and (3) develop 'best practices' on knowledge circulation and application.
If you are working in one of the following industry sectors, we are very interested to get in touch with you, as we specialise in these hospitality related sectors:
- Food services and drinking places
- Entertainment and recreation
- Travel service providers
- Assembly and event management
The Research Centre is especially strong in the areas (1) hospitality personality, attitude and behaviour; (2) leadership and human resource development; (3) pricing and revenue management decision-making; and (4) city hospitality & city marketing. In addition, we have auxiliary expertise in the area of sustainability, nutrition & food marketing, career development, and entertainment & recreation.
The Hotelschool The Hague Research Centre receives industry and academic recognition from around the world which it proudly presents:
- The research paper of Bachelors student Ms. Kimberley Kappler-Dunaier was selected for presentation at the National Student Research Conference 2013. She was supervised by Dr. Dekker and students of all Dutch universities and universities of applied science competed in this competition. Out of 160 papers, based on Bachelors theses, only two papers came from Universities of Applied Science and 32 papers from the Dutch universities.
- Mr. Kris Nenchev, Bachelors student of Hotelschool The Hague who worked as a research assistant in the Research Centre and for the Board of Directors - now working as a Revenue Manager at Marriott Head-Office, received the Best Student Assistant and Highest Achieving Student Award from the Institute of Hospitality in London, 2012.
- Ms. Jannika Spremberg, a Bachelors student of Hotelschool The Hague who was supervised by Drs. Koupriouchina, won the National Hotel Schools' Thesis Award 2012.
Awards & Commendations
- Dr. Van der Rest wins the Conference Best Paper Award at the 2012 Annual ICHRIE Summer Conference.
- Drs. Jenny Sok's paper (with Dr. Debbie Tromp and Dr. Rob Blomme) has been chosen as an Outstanding Author Contribution Award Winner at the Emerald Literati Network 2012 Awards for Excellence. The award committee commended her paper being one of the most impressive pieces of work they have seen throughout 2011.
- Dr. Tromp, Dr. Van Rheede, and Dr. Blomme win Silver Award for best paperat the I-CHLAR 2011 conference.
- Dr. Van den Broek-Chavez, Dr. Van der Rest, and Dr. Wiegerink receive the highest commendation for their paper at the EuroCHRIE 2010 conference.
- The Municipality of The Hague continues to support the Chair in City Hospitality for the period of 2 years, in sum € 66,000.00 starting from 2014.
- Drs. Koupriouchina receives a national doctoral research grant of € 132,300.00 from The Netherlands Organisation for Scientific Research (NWO), in 2013.
- Dr. Dekker receives a national research grant of € 299,835.00 from the ministry of Education, Culture and Science (OCW), via NWO/SIA-RAAK MKB, in 2013.
- Drs. Arenoe and Dr. Van der Rest receive a European grant of € 46,505.50 from the European Commission Education and Culture DG.
- Dr. Van der Rest receives a national research grant of € 300,000.00 from the ministry of Education, Culture and Science (OCW), via NWO/SIA-RAAK International, in 2012.
- Dr. Wiegerink obtains an EU-grant of € 37,160.84 from the European Commission Enterprise and Industry Directorate General, as part of a collaborative research project with MCI Management Centre Innsbruck, Austria, in 2011.
- The Municipality of The Hague endows a Chair in City Hospitality & City Marketing for the period of 4 years, in sum € 400,000.00 starting from 2010.
Interview with Karoline Wiegerink, professor of City Hospitality, on NRIT Media, about the collaborative community Hotelschool The Hague and the municipality have founded in the “House of Hospitality”.
In the article, Karoline describes how the cooperation between all stakeholders, from the tourist sector to other businesses, services as the public transport company and local residents— helps to increase the positive experiences of visitors (“WOW”-moments) and to eliminate or reduce their negative experiences at other touch points (“AUW”-moments).Read more