About the Research Centre

About the Research Centre

About the Research Centre


The high academic level of the Research Centre at Hotelschool The Hague gives me confidence. I see great potential and I look forward to the next steps we will take in providing insights to our students and to the industry.

- Jeroen Oskam

On this website you can find information about our hospitality research projects, publications, innovations and industry collaborations. We invite you to regularly visit our Centre and freely use the information, tools, and reports that we provide.

If you have any questions, comments or suggestions, please do not hesitate to contact us via research@hotelschool.nl


About the Research Centre

In 1929, the founders of Hotelschool The Hague envisioned an organisation, fully dedicated to hospitality education, which would make a fundamental contribution to the advancement and excellence of hospitality management. Today, Hotelschool The Hague’s mission has expanded to include the pursuit of high quality and interdisciplinary research that is of significance to international hospitality management practice, hospitality management education, and academia.

In 2010 Hotelschool The Hague has founded a university-wide Research Centre. This centre encourages interdisciplinary research with a strong practice-oriented focus, and (inter)national collaborative dimensions. The Research Centre of the hotel school is anticipated to become a major driver of the integration of programmed research, innovations in industry practice, and the educational programme.

To create a world-class knowledge exchange community where hospitality research, practice and education interact to put new knowledge discovery into practice for the benefit of the advancement, innovation, and excellence of the international hospitality profession, its products, services and education.

We conduct research with the goal to discover, exchange, apply and disseminate knowledge at the highest academic level that meets the needs of the international hospitality business, research and educational community. We strive to be recognised as one of the top European hospitality management research centres by 2015. This reputation will be based on our capability to timely address key emergent industry challenges, to overcome research barriers that prevent industry collaboration with academia, and to translate research findings into significant prescriptive action for hospitality management practice. We will seek close and international co-operation with the international hospitality industry, and academia in the field of international hospitality management research. We will be committed to forging strong links with professional associations, societies, organisations, and educational councils concerned with hospitality management practice.

The Centre is developing a strong research competence in three areas: 

  • Personality, attitude and behaviour of hospitality professionals
  • Pricing and revenue management decision-making
  • Guest experiences, the hospitalities of cities, and city marketing

These competences form the core of the research profile of Hotelschool The Hague, and aim to strengthen the hotel school's long-term success to deliver business graduates who are known worldwide for their representative and hospitable personality, their entrepreneurial and commercial attitude, and for their excellent people management skills.

Our Research Team

Advisory Board

The Research Centre of the hotel school has an Advisory Board which is appointed to support the development of the Centre. Membership is by invitation only and is restricted to industry and academic experts who are internationally recognised as leaders in their field. Board members serve a term of 3 years. 

Members of the Advisory Board (2012-2015):

Ingrid Eras
Vice President, People Development and Staffing EAME, Starwood Hotels & Resorts Inc.

Marco Mongiello
Programme Director, Imperial College London, Business School.

The Research Centre is currently searching for international experts willing to serve on the Board. Please contact us if you are interested.  

Hospitality Industry Partners

Long-lasting partnerships are key to the success of the Centre. Individuals and corporations who are interested to become affiliated to the Centre are kindly requested to contact research@hotelschool.nl for more details.

Research Partners

  • IDeaS Revenue Solutions
  • Smith Travel Research (STR)
  • TravelCLICK
  • City of The Hague

Industry Collaboration & Partnerships
Through our hospitality partnerships we aim to (1) improve knowledge transfer and exchange between Hotelschool The Hague and the international hospitality industry; (2) translate research results into industry knowledge utilisation and valorisation; and (3) develop 'best practices' on knowledge circulation and application.

If you are working in one of the following industry sectors, we are very interested to get in touch with you, as we specialise in these hospitality related sectors:

  • Lodging
  • Food services and drinking places
  • Entertainment and recreation
  • Travel service providers
  • Assembly and event management

The Research Centre is especially strong in the areas (1) hospitality personality, attitude and behaviour; (2) leadership and human resource development; (3) pricing and revenue management decision-making; and (4) city hospitality & city marketing. In addition, we have auxiliary expertise in the area of sustainability, nutrition & food marketing, career development, and entertainment & recreation.


The Hotelschool The Hague Research Centre receives industry and academic recognition from around the world which it proudly presents:

Our Students

  • The research paper of Bachelors student Ms. Kimberley Kappler-Dunaier was selected for presentation at the National Student Research Conference 2013. She was supervised by Dr. Dekker and students of all Dutch universities and universities of applied science competed in this competition. Out of 160 papers, based on Bachelors theses, only two papers came from Universities of Applied Science and 32 papers from the Dutch universities.
  • Mr. Kris Nenchev, Bachelors student of Hotelschool The Hague who worked as a research assistant in the Research Centre and for the Board of Directors - now working as a Revenue Manager at Marriott Head-Office, received the Best Student Assistant and Highest Achieving Student Award from the Institute of Hospitality in London, 2012.
  • Ms. Jannika Spremberg, a Bachelors student of Hotelschool The Hague who was supervised by Drs. Koupriouchina, won the National Hotel Schools' Thesis Award 2012. 

Awards & Commendations

  • Dr. Van der Rest wins the Conference Best Paper Award at the 2012 Annual ICHRIE Summer Conference.
  • Drs. Jenny Sok's paper (with Dr. Debbie Tromp and Dr. Rob Blomme) has been chosen as an Outstanding Author Contribution Award Winner at the Emerald Literati Network 2012 Awards for Excellence. The award committee commended her paper being one of the most impressive pieces of work they have seen throughout 2011.
  • Dr. Tromp, Dr. Van Rheede, and Dr. Blomme win Silver Award for best paperat the I-CHLAR 2011 conference.
  • Dr. Van den Broek-Chavez, Dr. Van der Rest, and Dr. Wiegerink receive the highest commendation for their paper at the EuroCHRIE 2010 conference.


  • The Municipality of The Hague continues to support the Chair in City Hospitality for the period of 2 years, in sum € 66,000.00 starting from 2014.
  • Drs. Koupriouchina receives a national doctoral research grant of € 132,300.00 from The Netherlands Organisation for Scientific Research (NWO), in 2013.
  • Dr. Dekker receives a national research grant of € 299,835.00 from the ministry of Education, Culture and Science (OCW), via NWO/SIA-RAAK MKB, in 2013.
  • Drs. Arenoe and Dr. Van der Rest receive a European grant of € 46,505.50 from the European Commission Education and Culture DG.
  • Dr. Van der Rest receives a national research grant of € 300,000.00 from the ministry of Education, Culture and Science (OCW), via NWO/SIA-RAAK International, in 2012.
  • Dr. Wiegerink obtains an EU-grant of € 37,160.84 from the European Commission Enterprise and Industry Directorate General, as part of a collaborative research project with MCI Management Centre Innsbruck, Austria, in 2011.
  • The Municipality of The Hague endows a Chair in City Hospitality & City Marketing for the period of 4 years, in sum € 400,000.00 starting from 2010.

Latest News

"The city of The Hague wants to offer its visitors a WOW-experience"
"The city of The Hague wants to offer its visitors a WOW-experience"

Interview with Karoline Wiegerink, professor of City Hospitality, on NRIT Media, about the collaborative community Hotelschool The Hague and the municipality have founded in the “House of Hospitality”.

In the article, Karoline describes how the cooperation between all stakeholders, from the tourist sector to other businesses, services as the public transport company and local residents— helps to increase the positive experiences of visitors (“WOW”-moments) and to eliminate or reduce their negative experiences at other touch points (“AUW”-moments).

Read more

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