About the Research Centre
Welcome at Hotelschool The Hague Research Centre. We are a passionate and dynamic team dedicated to contribute to the advancement, innovation and excellence of the international hospitality industry. Our hospitality research is relevant to practice, theoretically rigorous, and methodologically impeccable.
Dr. Jean-Pierre van der Rest, Professor & Director
On this website you can find information about our hospitality research projects, publications, innovations and industry collaborations. We invite you to regularly visit our Centre and freely use the information, tools, and reports that we provide.
If you have any questions, comments or suggestions, please do not hesitate to contact me directly, Jean-Pierre van der Rest via firstname.lastname@example.org or +31 612020254.
About the Research Centre
In 1929, the founders of Hotelschool The Hague envisioned an organisation, fully dedicated to hospitality education, which would make a fundamental contribution to the advancement and excellence of hospitality management. Today, Hotelschool The Hague’s mission has expanded to include the pursuit of high quality and interdisciplinary research that is of significance to international hospitality management practice, hospitality management education, and academia.
In 2010 Hotelschool The Hague has founded a university-wide Research Centre. This centre encourages interdisciplinary research with a strong practice-oriented focus, and (inter)national collaborative dimensions. The Research Centre of the hotel school is anticipated to become a major driver of the integration of programmed research, innovations in industry practice, and the educational programme.
To create a world-class knowledge exchange community where hospitality research, practice and education interact to put new knowledge discovery into practice for the benefit of the advancement, innovation, and excellence of the international hospitality profession, its products, services and education.
We conduct research with the goal to discover, exchange, apply and disseminate knowledge at the highest academic level that meets the needs of the international hospitality business, research and educational community. We strive to be recognised as one of the top European hospitality management research centres by 2015. This reputation will be based on our capability to timely address key emergent industry challenges, to overcome research barriers that prevent industry collaboration with academia, and to translate research findings into significant prescriptive action for hospitality management practice. We will seek close and international co-operation with the international hospitality industry, and academia in the field of international hospitality management research. We will be committed to forging strong links with professional associations, societies, organisations, and educational councils concerned with hospitality management practice.
The Centre is developing a strong research competence in four areas:
- Personality, attitude and behaviour of hospitality professionals
- Leadership and organisational development
- Pricing and revenue management decision-making
- Guest experiences, the hospitality of a city, and city marketing
These competences form the core of the research profile of Hotelschool The Hague, and aim to strengthen the hotel school's long-term success to deliver business graduates who are known worldwide for their representative and hospitable personality, their entrepreneurial and commercial attitude, and for their excellent people management skills.
Our Research Team
Hotelschool The Hague Research Centre has a highly qualified research faculty, all experts in their fields, with academic links to leading business schools in USA, Asia and Europe. Our researchers are working on individual and joint projects with other research institutions and with the industry.
Professor of Hospitality, Personality & Behaviour
Dr. Daphne Dekker is the chair of Hospitality, Personality and Behaviour. After her Master’s degree in Organisational and Social Psychology at Utrecht University, she received her PhD on team behaviours at the Management faculty of the Technical University of Eindhoven. Before working for the Hotelschool The Hague, Daphne was a faculty member of the Psychology department and the Management Department of the Radboud University. Since September 2012, Daphne is also principle lecturer in HRM subjects and Research Methods.
Hospitality Personality and Behaviour is a field in which the world of psychology and hospitality comes together. Research Questions that are addressed within the chair for example include: “Is hospitableness something that can be trained? What is the best way to train or coach people to be hospitable? Is hospitableness a part of someone’s personality?” Recently, Daphne has contributed to The Routledge Handbook of Hospitality Management. Moreover, she is actively involved in designing courses for the new Master’s programme at HTH.
Professor of Pricing and Revenue Management & Director
Jean-Pierre van der Rest PhD is the chair in Strategic Pricing and Revenue Management at Hotelschool The Hague, Hospitality Business School. He holds a concurrent position as Director for the Research Centre, and previously served as Associate Dean (Education) and Head of Department at Hotelschool The Hague. He received a PhD in Business from Oxford Brookes University (UK), a MA in Managerial Economics from the University of Durham (UK), and a BBA in Hotel Administration from the Maastricht Hotel Management School (NL).
His research covers price, competition, and consumer choice. He addresses questions such as: At what price should a hotel room be offered? How should a hotel respond to a competitive price drop? What is the influence of hotel ratings on booking behaviour? Dr. Van der Rest serves on 7 international editorial boards, and his work is published in leading scholarly books and international journals in hospitality and tourism. He has taught in Bachelor, Master, MBA, and Executive Education programmes. Recipient of research grants and awards, he is also visiting scholar at the Leiden Law School, Leiden University, focusing on the value-adding role of pricing and revenue management in times of business failure, turnarounds and insolvency/bankruptcy. Most recently he has contributed to The Routledge Handbook of Hospitality Management.
Professor of City Hospitality & City Marketing
Karoline Wiegerink holds the Municipality of The Hague Chair in City Hospitality and City Marketing at Hotelschool The Hague. During her professional career she has always combined academic and practical work. As an economist and marketer she gained special experience in the field of live communication and event marketing. During several years in the late nineties she was a director at Erasmus Centre of Event Marketing (ECBM) and a lecturer at Erasmus University in Rotterdam. There she received her Ph.D. degree in Business Economics with a thesis about professional trade show visitors. Between 2007 and 2009 she worked as a part-time assistant professor at Nyenrode Business University, where she was responsible for the research programme of the Chair Event Marketing & Communication.
Until very recently she combined her work at the hotel school with an associate partnership at Holland Consulting Group (HCG) in Amsterdam, where she was a consultant in the field of marketing management, business planning & implementation, and various marketing accountability topics for companies in fields including the professional service industry, the communication industry and the hospitality sector. After having left HCG she has carried out consultancy and training activities at a freelance basis for HTH Training & Consultancy, among others she was responsible for the design and accreditation of thenew Master Hospitality Management of the hotel school, to be started in February 2014.
Senior Research Fellow in Sustainability
Dr. Arjan van Rheede is Senior Research Fellow and Senior Lecturer in Research Methodology at Hotelschool The Hague. He works on labour market and HRM-related issues in the hospitality industry and is currently starting up research on Corporate Social Responsibility & Sustainability. He gained his Ph.D. from the Faculty of Management & Organization Groningen University with research on the appropriation of innovations in the work system. Previously, he worked as a researcher at IOWO, an independent educational consultancy affiliated to the Radboud Univerity on strategies used in environmental education. At The Nijmegen School of Management at Radboud University he conducted research on strategies on the environmental movement and their effectiveness. He did his M.Sc. at Radboud University at the Nijmegen School of Management on Environmental Policy.
Dr. Rheede's main interests of study include sustainability, organisation learning, and organisational change. He prefers using both quantitative and qualitative methods.
Senior Research Fellow in Hospitality Personality & Behaviour
Debbie Tromp is a senior research fellow in the Chair Hospitality, Personality and Behaviour. After she obtained her Master’s degree in Research Methodology in Psychology at Leiden University, she worked as a researcher at the department Health Psychology and the department Educational Studies of that same university. Debbie received her PhD on Medical Psychology at the University Medical Center Utrecht. Since 2004 Debbie works as a lecturer in Research at Hotelschool The Hague. From 2006 till 2011 she worked as senior researcher in the Chair HRM in Hospitality conducting research into psychological contracts, work stress, work-family balance, leadership and its relation to organizational commitment and turnover.
She has published and presented her research in international hospitality journals and conferences. Since 2010 she works at HTH as a (senior) Birkman consultant, coaching students in self-insight, self-management, social awareness and career choice. Her academic research relates to the Birkman Method: “What is the personality profile of a hospitable student, a successful student, a successful hospitality manager? What are the personality requirements from the hospitality industry for their new to hire managers/leaders? What are the personal and organizational effects of an appropriate or inappropriate person-environment fit?” Next to her education and research activities, is Debbie actively involved in designing courses for the new Master’s programme.
Research Fellow in City Hospitality & City Marketing
Jan Huizing is a Senior Lecturer in Strategy Management & Marketing and a Research Fellow at Hotelschool The Hague. He received his Masters degree in Business Administration from Rijksuniversiteit Groningen (NL). He has taken an active role in the development and implementation of the new curriculum; and in Hotelschool’s strategy development process. With a team of students he initiated Hotelschool’s first SlowFood conference ever. Before joining Hotelschool The Hague Mr. Huizing held senior marketing and management positions in leading service and knowledge companies. He was a Project manager at Foundation JCI Water Toolkit and a Manager Expertise Centre at ADP Nederland BV.
As a marketing coordinator at ANWB (a leading provider of services in the areas of recreation, tourism and mobility) he helped the company to move towards a stronger commercial and customer-centred business orientation. His motivation is to create a dialogue and valuable interaction with customers and other stakeholders. Mr Huizing is honorary member of Junior Chamber International, a leading global network of young professionals and active citizens. His research interest includes strategic management, change processes, marketing, service design, city hospitality and customer journey experience.
Research Fellow in Pricing and Revenue Management
Larissa Koupriouchina MSc is a Senior Lecturer in Revenue Management and Research fellow at Hotelschool The Hague. She holds a MSc in Hospitality Management from Erasmus University, a MA Degree in Business Controlling from Politecnico di Torino, and a BSc in Economics from Novosibirsk State Academy of Management. Prior to joining Hotelschool The Hague, she worked as a project manager and professional in several disciplines at Deloitte & Touche, Protiviti and TNT. As a consultant she worked in technology risk domain and data mining, creating innovative approaches and procedures for automating some audit activities, and developed approaches to profit recovery analysis and training staff on related methodology and techniques.
Research fellow in Hospitality Personality & Behaviour
Dr Jenny Tanilon completed her Master’s degree in Developmental Psychology at the University of Amsterdam, wherein she developed her interest in cognitive and behavioural measures. She obtained her PhD degree from Leiden University and published on the psychometric properties of a performance assessment used as an academic predictor. Performance assessments measure knowledge and skills carried out in conditions similar to real-life settings. The research questions that she addresses primarily revolve around the measurement of hospitality behavior. Jenny is also a member of the exam committee and her task is to ensure the quality of assessments.
Research Fellow in Pricing and Revenue Management
She specialises in hospitality operations and has extensive working experience in Food & Beverage management. Ms. Jooste is a hospitality educator by training with vast teaching experience in financial, cost and managerial accounting. Her research focuses on revenue management, in particular the interaction with performance measurement and finance. She is a past recipient of the DELTA scholarship and holds a MA in International Hospitality Management from Stenden and London Metropolitan Universities and a B.Tech degree in Hotel Management from the Central University of Technology Free State South Africa.
Research Fellow in Pricing and Revenue Management
Dirk Sierag is a mathematician with a special interest in operations research and financial mathematics. He holds a PhD position in dynamic pricing and revenue management focussing on hotels at the Center for Mathematics and Computer Science (CWI) in collaboration with Hotelschool The Hague and VU University Amsterdam. During his PhD career he considers practical problems in the hotel business from a mathematical point of view, such as how smaller hotels should dynamically price their assets to optimize revenue. The project is supervised by prof.dr. G.M. Koole, prof.dr. R. van der Mei, dr. J.I. van de Rest, and prof.dr. A.P. Zwart.
Dirk Sierag received his BSc and MSc in applied mathematics from Leiden University. His bachelor's thesis discussed Profit Maximization for Inbound Call Centres and was supervised by dr. F. Spieksma. His master's thesis discussed Recombining Multinomial Trees to Price Derivatives on Multiple Assets and was supervised by prof.dr B. Hanzon, University College Cork, and dr. F. Spieksma. He has taught several courses on Operations Research during his studies at Leiden University.
The Research Centre of the hotel school has an Advisory Board which is appointed to support the development of the Centre. Membership is by invitation only and is restricted to industry and academic experts who are internationally recognised as leaders in their field. Board members serve a term of 3 years.
Members of the Advisory Board (2012-2015):
Vice President, People Development and Staffing EAME, Starwood Hotels & Resorts Inc.
Programme Director, Imperial College London, Business School
The Research Centre is currently searching for international experts willing to serve on the Board. Please contact Dr. Van der Rest if you are interested.
Hospitality Industry Partners
Long-lasting partnerships are key to the success of the Centre. Individuals and corporations who are interested to become affiliated to the Centre are kindly requested to contact Ms. Snapkovskaya email@example.com or Dr. Van der Rest firstname.lastname@example.org for more details.
- IDeaS Revenue Solutions
- Smith Travel Research (STR)
- City of The Hague
Industry Collaboration & Partnerships
Through our hospitality partnerships we aim to (1) improve knowledge transfer and exchange between Hotelschool The Hague and the international hospitality industry; (2) translate research results into industry knowledge utilisation and valorisation; and (3) develop 'best practices' on knowledge circulation and application.
If you are working in one of the following industry sectors, we are very interested to get in touch with you, as we specialise in these hospitality related sectors:
- Food services and drinking places
- Entertainment and recreation
- Travel service providers
- Assembly and event management
The Research Centre is especially strong in the areas (1) hospitality personality, attitude and behaviour; (2) leadership and human resource development; (3) pricing and revenue management decision-making; and (4) city hospitality & city marketing. In addition, we have auxiliary expertise in the area of sustainability, nutrition & food marketing, career development, and entertainment & recreation.
The Hotelschool The Hague Research Centre receives industry and academic recognition from around the world which it proudly presents:
Awards & Commendations
- Dr. Van der Rest wins the Conference Best Paper Award at the 2012 Annual ICHRIE Summer Conference.
- Drs. Jenny Sok's paper (with Dr. Debbie Tromp and Dr. Rob Blomme) has been chosen as an Outstanding Author Contribution Award Winner at the Emerald Literati Network 2012 Awards for Excellence. The award committee commended her paper being one of the most impressive pieces of work they have seen throughout 2011.
- Dr. Tromp, Dr. Van Rheede, and Dr. Blomme win Silver Award for best paperat the I-CHLAR 2011 conference.
- Dr. Van den Broek-Chavez, Dr. Van der Rest, and Dr. Wiegerink receive the highest commendation for their paper at the EuroCHRIE 2010 conference.
- Drs. Arenoe and Dr. Van der Rest receive a European grant of € 46,505.50 from the European Commission Education and Culture DG.
- Dr. Van der Rest receives a national research grant of € 300,000.00 from the ministry of Education, Culture and Science (OCW), via SIA-RAAK International, in 2012.
- Dr. Wiegerink obtains an EU-grant of € 37,160.84 from the European Commission Enterprise and Industry Directorate General, as part of a collaborative research project with MCI Management Centre Innsbruck, Austria, in 2011.
- The Municipality of The Hague endows a Chair in City Hospitality & City Marketing for the period of 4 years, in sum € 400,000.00 starting from 2010.