Crowdfunding, ever thought about this way of financing?

5 July 2016

Crowdfunding, ever thought about this way of financing?

Marloes de Bruijn (graduated 1999) started a new cooking concept with her partner Erik.  Kruid & Druif (which means Spices & Grapes) brings Asian sensations to your kitchen. Prepare delicious dishes with all the necessary spices, herbs and exotic fresh produce at home. With the wine pairing, it turns into a culinary feast!


Kruid & Druif started in 2012 as new cooking concept. After 4 years of development, the concept was ready for a nationwide rollout. It’s time for growth. Marloes: “Currently the store in The Hague sells over 200 dishes weekly. That’s about 600 people a week eating our dishes! The enthusiasm of the customers about the flavors of our dishes and the wine-food combinations makes us proud.”


At this moment, Kruid & Druif stands on a major point of its existence. Our latest product developments made our product very versatile. The Kruid & Druif Spice boxes are available in our shop in The Hague, in our online store ( and since May 2016 you can find our Spiceboxes at the first supermarket (Markthal-Rotterdam).


For the future, we foresee tremendous growth for Kruid & Druif in our own shops, online on our web shop and within supermarkets and food specialty stores. It’s time to make it happen! We decided to finance our growth plans by means of crowdfunding.



By professionalizing the Spice box (presentation and scaling) we have opened many doors. With our crowdfunding campaign we are going to make a huge success of it! The investment capital will be used for the development of the three sales channels:


  1. Concept Store: The store location is ready to grow into the culinary heart of Kruid & Druif. Our concept store: always something to see, smell and taste. Where you can follow cooking workshops, attend cooking demonstrations and visit our tastings.

Investments needed: cooking units and air extraction, cooking workshop material procurement, setting up a central production.


  1. Online: Our website / web shop needs an upgrade. In addition to the necessary adjustments Kruid & Druif will get a styling and identity that is reflected in all communication (corporate identity). Social media campaigns and modern marketing tools, combined with traditional marketing will make sure that we are going to build a stable, enthusiastic customer base in the Netherlands.

Investments: corporate identity, web shop and marketing.


  1. Resellers (Business-to-Business)

Our products placed at supermarkets and specialty food stores. Kruid & Druif will attend tradeshows to present our cooking concept and to attract both business and private customers.

Investments: product display, presence at tradeshows, account management.


Can I join this crowd funding? Yes, you can!

You can join our crowd funding by investing money. Invest and receive an attractive 18% return on investment.  For example: If you invest 500 euro, you’ll get 590 euro back. In addition to this, you'll receive fun rewards, such as Spiceboxes and tickets to our tastings. Interested? Have a look at our campaign:


If you have any questions, you can contact me directly:


Marloes de Bruijn                                +31 704063637


Or visit our shop :             Frederik Hendriklaan 71. The Hague, the Netherlands