New logo

12 June 2013

In 2013 Hotelschool The Hague refreshed the logo and our brand identity.

In reviewing the International Hotel School competition logos, Hotelschool The Hague was the only Hotel School that has a person contained with the logo.  This is a very important differentiation point, as the Swiss Hotel schools refer to their location using mountains and Swiss flags, a number of schools promote their academic credentials using symbols of books or keys and the remainder of Hotel Schools promote and reinforce themselves with their name or initials. 

Having a person at the heart of our logo, provides us with a real competitive advantage and symbolises the importance of people in the hospitality experience. 

We have therefore kept the logo, refreshed the primary logo, and the preferred logo use is now using the avatar on the top of the logo. 

Our corporate colours are red and blue.  The avatar (in red) represents our passion while the name and tagline are in blue to represent our business credentials, our professionalism and our reliability.  Using the descriptor, Hospitality Business School, confirms our commitment to Hospitality while making it clear we are a business study set in the context of Hospitality. 

To strengthen our brand and our international reputation, we have also aligned all our divisions.  We now have new logos for our Research Centre, Master's programme and our Consultancy and Training division which all reference Hotelschool The Hague.