About the Research Centre

About the Research Centre


Our research vision

Why: Technological developments and globalisation are profoundly changing our economies. Higher education is adapting to international standards, mainly as a consequence of these same developments. Hotelschool The Hague seeks to position itself as a thought leader for the hospitality profession, by generating new insights and inspiring thinking about where the industry is heading.

What: The professional research conducted at Hotelschool The Hague must be relevant and accessible for professionals and for students. It must contribute to new insights on hospitable encounters —in the hospitality industry as well as in other businesses— or on future developments in the hospitality profession. Research findings are not only disseminated in academic journals and conferences, but also in publications and presentations for professional audiences.

How: The educational programmes at Hotelschool The Hague instill inquisitive powers in their students, preparing them to strategically anticipate future changes in the profession. The findings of research conducted by faculty and students help provide the educational programmes with the latest insights. The Learning Communities bring students, faculty and practitioners together, to develop new research lines and to discuss research findings.

On this website you can find information about our hospitality research projects, publications, innovations and industry collaborations. We invite you to regularly visit Hospitality Research and freely use the information, tools, and reports that we provide.

If you have any questions, comments or suggestions, please do not hesitate to contact us via research@hotelschool.nl


Who we are


Jeroen Oskam, Director Research Centre
In this role as Director of the Research Centre, Jeroen Oskam is responsible for the further advancement of research at Hotelschool The Hague. Hotelschool The Hague’s ambition is to bridge the gap between what is being researched in the academic world and how hotel companies, -professionals and students can benefit from these insights. Jeroen has many years of experience in hotel management as well as research. He worked as Director of MBA Hotel and Tourism Management at Hotelschool Maastricht and he continued his way to Spain, where he established Zaragoza Hotel Management School. In recent years Jeroen had set up the European Tourism Futures Institute for Stenden University. He was part of the Management Team of CELTH (Centre of Expertise Leisure, Tourism and Hospitality), a collaboration between NHTV Breda, Hogeschool Zeeland and Stenden. He is also a lecturer at the EADA Business School in Barcelona.


Anna de Visser-Amundson, Research Fellow in Consumer Choice Behaviour
Anna de Visser-Amundson holds MSc in Marketing from the Vrije University, the Netherlands where she is currently a doctorate candidate. Before embarking on an academic career she held various management positions with international hospitality companies. As a research fellow in marketing at Hotelschool The Hauge, she researches hospitality experiences and marketing communication leading to more sustainable choices and behaviour particularly in the context of food waste and ‘rescued’ food as a solution to reduce food waste. Her work has been published in the Journal Tourism Futures, Hospitality Management and Hospitality Technology and in numerous conference proceedings.

Karoline Wiegerink, Professor of City Hospitality & City Marketing
Karoline Wiegerink holds the Municipality of The Hague Chair in City Hospitality and City Marketing at Hotelschool The Hague. During her professional career, she has always combined academic and practical work. As an economist and marketer, she gained special experience in the field of live communication and event marketing. During several years in the late nineties, she was a director at Erasmus Centre of Event Marketing (ECBM) and a lecturer at Erasmus University in Rotterdam. There she received her PhD degree in Business Economics with a thesis about professional trade show visitors. Between 2007 and 2009 she worked as a part-time assistant professor at Nyenrode Business University, where she was responsible for the research programme of the Chair Event Marketing & Communication.

Jan Huizing, Research Fellow in City Hospitality & City Marketing
Jan Huizing is a Senior Lecturer in Strategy Management & Marketing and a Research Fellow at Hotelschool The Hague. He received his Masters degree in Business Administration from Rijksuniversiteit Groningen (NL).  He has taken an active role in the development and implementation of the new curriculum, and in Hotelschool’s strategy development process. Before joining Hotelschool The Hague Mr Huizing held senior marketing and management positions in leading service and knowledge companies. He was a Project manager at Foundation JCI Water Toolkit and a Manager Expertise Centre at ADP Nederland BV. As a marketing coordinator at ANWB (a leading provider of services in the areas of recreation, tourism and mobility) he helped the company to move towards a stronger commercial and customer-centred business orientation. 

Angelique Lombarts, Professor of Hospitality, Happiness and Care
Dr Angelique Lombarts is appointed Professor of Hospitality, Happiness and Care. Her research at Hotelschool The Hague will be focused on the current social development from experience economy to a new economy, where the importance of relationships and added value are essential. The organisations Dr Lombarts cooperates with, are mainly non-profit and public organisations that need a mind shift to become successful (again). The research will focus primarily on organisations in the healthcare sector.

Arjan van Rheede, Senior Research Fellow in Research Methodology
Dr Arjan van Rheede is Senior Research Fellow and Senior Lecturer in Research Methodology at Hotelschool The Hague. He works on labour market and HRM-related issues in the hospitality industry and is currently starting up research on Corporate Social Responsibility & Sustainability. He gained his PhD from the Faculty of Management & Organization Groningen University with research on the appropriation of innovations in the work system. Previously, he worked as a researcher at IOWO, an independent educational consultancy affiliated to the Radboud Univerity on strategies used in environmental education. At The Nijmegen School of Management at Radboud University he conducted research on strategies on the environmental movement and their effectiveness. He did his M.Sc. at Radboud University at the Nijmegen School of Management on Environmental Policy.

Yasemin Oruc, Marketing & Innovation Lecturer and Research Fellow

David Brannon, Research Fellow in Sustainable Talent Management

Ludmila Snapkovskaya, Research Centre Administrator

About Hospitality Research

In 1929, the founders of Hotelschool The Hague envisioned an organisation, fully dedicated to hospitality education, which would make a fundamental contribution to the advancement and excellence of hospitality management. Today, Hotelschool The Hague’s mission has expanded to include the pursuit of high quality and interdisciplinary research that is of significance to international hospitality management practice, hospitality management education, and academia.

In 2010 Hotelschool The Hague has founded a university-wide Hospitality Research Centre. This centre encourages interdisciplinary research with a strong practice-oriented focus, and (inter)national collaborative dimensions. Hospitality Research is anticipated to become a major driver of the integration of programmed research, innovations in industry practice, and the educational programme.

To create a world-class knowledge exchange community where hospitality research, practice and education interact to put new knowledge discovery into practice for the benefit of the advancement, innovation, and excellence of the international hospitality profession, its products, services and education.

We conduct research with the goal to discover, exchange, apply and disseminate knowledge at the highest academic level that meets the needs of the international hospitality business, research and educational community. We continuously strive to be recognised as one of the top European hospitality management research centres. This reputation will be based on our capability to timely address key emergent industry challenges, to overcome research barriers that prevent industry collaboration with academia, and to translate research findings into significant prescriptive action for hospitality management practice. We will seek close and international co-operation with the international hospitality industry, and academia in the field of international hospitality management research. We will be committed to forging strong links with professional associations, societies, organisations, and educational councils concerned with hospitality management practice.


Read our Brochure: 

Hospitality Industry Partners

Long-lasting partnerships are key to the success of Hospitality Research. Individuals and corporations who are interested to become affiliated to the Hospitality Research Centre are kindly requested to contact research@hotelschool.nl for more details.

Research Partners

  • IDeaS Revenue Solutions
  • Smith Travel Research (STR)
  • TravelCLICK
  • City of The Hague

Industry Collaboration & Partnerships
Through our hospitality partnerships we aim to (1) improve knowledge transfer and exchange between Hotelschool The Hague and the international hospitality industry; (2) translate research results into industry knowledge utilisation and valorisation; and (3) develop 'best practices' on knowledge circulation and application.

If you are working in one of the following industry sectors, we are very interested to get in touch with you, as we specialise in these hospitality related sectors:

  • Lodging
  • Food services and drinking places
  • Entertainment and recreation
  • Travel service providers
  • Assembly and event management

Contact us