How can we help your business?

How can we help your business?

Research Brochures

Brochure: Hospitality Business Research
The Hospitality Research Centre of Hotelschool The Hague focuses on answering the main challenges concerning the industry and its latest trends. The university-wide Hospitality Research Centre was founded in 2010 and since then it is our mission is to support hospitality organisations and professionals with outstanding and innovative research. The prestige and quality of our research is attested by publications in renowned journals and books regularly.

The Hospitality Research Centre supports hospitality businesses and other organisations were hospitality makes a difference with:

  • Market outlooks
  • Concept development and service design
  • Future scenarios to support strategy development
  • Guest satisfaction and guest experience research
  • Staff recruitment and selection
  • Toolboxes for small and medium enterprises
  • Any specific research questions you may have in the field of hospitality

Read the brochure:

Brochure: City Hospitality
Find out how hospitable your city is! 

Hotelschool The Hague is consistently ranked as one of the top Hotel Schools in the world and has been ‘At the heart of Hospitality’ since 1929. The Hospitality Research Centre of Hotelschool the Hague encourages interdisciplinary research with a strong practice-oriented focus, and (inter)national collaborative dimensions. As experts in City Hospitality excellence, it is our mission to value cities and cities’ stakeholders through the implementation of hospitality philosophies and concepts,which help cities to make the difference for their visitors, residents and organisations. With our unique approach, we combine education, organisations and municipalities to increase City Hospitality.

Take the next Step!
Are you interested in:

  • Inspirational keynotes about the power and advantages of City Hospitality
  • Research to identify the touch point experiences of your city
  • Building your visitor personas
  • Developing a dashboard that measures the hospitality in your city
  • Advice about implementing hospitality within your community
  • Training and support

Read the brochure:

Keynote speakers and Guest lecturers

Jeroen Oskam specialises in strategic foresight and scenario planning for the hospitality industry. His research focuses on mid and long term developments in hospitality and tourism to help businesses and destinations anticipate opportunities that lie ahead in the next 5-10 years. Jeroen has been a keynote speaker and conference moderator on topics related to:

  • Tourist development strategies
  • The future of hospitality
  • Hospitality and tourism education
  • Disruptive business models in the hospitality and tourist industries
  • Scenario planning

"Hospitality Pays Off" Toolbox

Enhancing Guest Experience
We offer an innovative and user-friendly toolbox that will enhance the guest experience of hospitality companies. This toolbox is designed to help hospitality companies, as well as other companies in which hospitality and service play an important role, select and train genuinely hospitable staff.

Gastvrijheid Verdient ("Hospitality Pays Off")
The toolbox has been developed by the “RAAK Gastvrijheid Verdient” project team, a cooperation between Hotelschool The Hague, Saxion and hotel companies.

The Toolbox
The tool will always be customised for the specific circumstances of each hospitality organisation. Each organisation is unique, with specific values and wishes.

  • Personality test: An online platform gives you the opportunity to upload the candidates you want to have a selection interview with. Prior to their arrival the candidates will fill in a personality test in an attractive app. You will receive an advice based on the fit of the candidate that you can take along in your hire decision.
  • Selection interview: We have developed a unique and user-friendly design to use during the selection interview. This tool will make the selection interview fun for both the selector and the candidate. And most important will give you all the information you need to know about the candidate
  • Work situation: The tool that is used during the selection interview can also be used during various work situations. Our manual shows you new ways to talk and train your employees to become genuine hospitable and happy.

More Information​
Please contact us to receive a customised offer for your organisation

City Hospitality Toolkit

The City Hospitality Toolkit is developed from different subjects of the Research Centre. The tools and examples will help to develop city visions and programmes with better hospitality experiences as a result.

The toolkit exists of the following components:

  • Awareness
  • Insight
  • Vision
  • Choice and Focus
  • Programs
  • Dashboard

The steps from the toolkit have a logical connection, but they don’t have a set order. Feel free to randomly go through the topics to get inspired by ideas and visions.

Revenue Management Self-scan

The Revenue Management Self-scan for Independent Hotels has been specially developed for independent (non-chain) hotels with a need for new insights into the opportunities and options for further improving their revenue.

By completing a short questionnaire, your chart whith specific points of attention will lead to potential points of improvement. After completing the questionnaire, you can directly view your results online for each section, including a summary of the recommendations. You also see how you score against other hotels that have completed the self-scan.

For more information please visit:

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